Alternative to Pyszne.pl and Glovo: How a Restaurant in Poland Can Take Orders Without Commission (2026)

Short version: for a restaurant in Poland, there's really one alternative to aggregators — an online ordering channel of its own, where a flat subscription replaces a percentage on every order. There are three ways to build it: a ready-made subscription system, a custom-built website, or manual order-taking by phone and social media. Below, we break down all three, run the numbers, and lay out a plan for moving regulars off Pyszne.pl and Glovo without losing the flow of new guests.

Why restaurateurs are looking for an alternative to aggregators

Three reasons, and commission is only the first. Aggregators take 25–35% of every order — the range restaurateurs quote in money.pl and in industry guides from MAKRO/DISH and ChoiceQR (2026). At typical margins in food service, an order through a platform often nets out to zero.

The second reason is the customer base. A guest who's ordered your rolls for three years through an aggregator is, to you, anonymous: their phone number, address, and order history belong to the platform. You can't send them a promo code, credit them points, or simply remind them you exist — while the platform can show them a competitor's ad at the exact moment they're choosing.

The third is dependence on someone else's rules: your ranking in the directory, the commission rate, promotion terms, and your restaurant's visibility are decisions you don't make. A channel of your own hands control over all three back to you.

What the alternatives actually are: three paths

The first and main path is a ready-made subscription system. Platforms like Gustano, UpMenu, GoOrder, or ChoiceQR build the restaurant a site with a menu, cart, and online payment for a flat subscription from ~49 to ~840 zł/month — no order commission. Launching doesn't require developers, and support and updates are included in the price.

The second path is a custom-built website from an agency or freelancer. According to developer Mateusz Kornaś (06.2026), a restaurant website with its own online ordering in Poland costs 10,000–18,000 zł as a one-off, with implementation taking 4–8 weeks; on top of that come hosting, support, and further development costs. This path makes sense for chains with non-standard requirements, but for a single restaurant it's slow and expensive.

The third path is phone, Instagram, and Messenger. Free, but every order is taken by hand: address mistakes, a busy line on Friday night, no prepayment, and no automatic customer history. As a stopgap it works; as a system, it doesn't.

The hybrid: an aggregator for new guests, your own channel for regulars

The most common mistake is framing this as "aggregator or own website." The right question is: what are you willing to pay 25–35% for? For meeting a new guest — fair enough, the platform genuinely brought them in. For a regular's fifth order, when they're already looking specifically for you — no longer.

That's where the hybrid model comes in: the restaurant stays on Pyszne.pl or Glovo as an acquisition channel, while systematically moving every repeat guest to its own website, where the order carries no commission. New guests keep arriving, and regulars stop costing a third of the bill.

Running the numbers

A restaurant with 500 online orders a month at an average order value of 60 zł generates 30,000 zł in turnover. Through an aggregator at a 25–35% commission, that's 7,500–10,500 zł to the platform every month — 90,000–126,000 zł a year. Through its own channel: a 49–840 zł subscription plus a payment processor fee of ~1.5–2.5% (450–750 zł on that turnover) — roughly 500–1,600 zł a month in total.

Even if only half the orders move to the restaurant's own channel, that's a saving of 3,000–4,500 zł a month. A fair caveat: if deliveries were handled by the aggregator's couriers, part of the savings will go toward the restaurant's own logistics — but the customer base and control stay with the restaurant either way.

How to move regulars to your own site: mechanics that work

Moving a guest over starts with giving them a reason to order directly. Proven tactics:

An insert in every order. A card in the bag with a QR code to your site and a promo code for a discount on the first direct order. The guest is already holding your food — there's no better moment for "next time, order directly and it'll be cheaper." Before rolling out inserts, check your contract with the aggregator: some platforms restrict this kind of material.

A loyalty program. Cashback in points on every direct order — something the aggregator will never give the guest. In Gustano, points are credited automatically (5% of the amount paid by default), and the guest doesn't even need to register — just a phone number.

SMS campaigns to your own base. Every direct order feeds your CRM. From there, segmented sends: a promo code for "sleeping" customers, early access to new items for VIPs. Important: sends only with the guest's consent and outside the quiet hours of 9 p.m.–9 a.m. required by Polish law.

Google Business Profile. The "Order" link on the restaurant's profile should point to your own site, not the aggregator's page — that's a free stream of guests who are already looking specifically for you.

What to check when choosing a commission-free system

Four questions for a vendor before signing up. First: is "zero commission" really zero, in full? The payment processor's fee (~1.5–2.5%) is paid by everyone, but some platforms stack their own on top — ask directly. Second: are there order limits on the plan? UpMenu's Basic plan at 169 zł, for example, includes up to 75 orders a month, with a surcharge above that. Third: who owns the customer base, and can it be exported? Fourth: what languages and payment methods does the guest see — for Poland, BLIK is critical.

Gustano is a Polish SaaS platform for delivery restaurants — a branded online ordering website with zero commission, BLIK and card payments, a loyalty program, delivery zones, and Syrve POS integration. From 250 zł net/month. Order payments go straight to the restaurant's account through Stripe Connect, the customer base belongs to the restaurant and exports in one click, and there are no order limits.

Bottom line

An alternative to Pyszne.pl and Glovo isn't "walking away into nothing" — it's a channel of your own alongside the aggregators: platforms keep bringing in new guests, regulars order directly with no commission. Start simple: add up the commission from the last three months, launch your own ordering site, and slip the first promo-code insert into the next order that goes out.

Data on commissions and pricing verified against public sources as of 13.07.2026 — check current platform terms before making a decision.